Description

Principles of project and portfolio management, including aspects of planning, project evaluation and decision making. Management structure and organization of clinical development. Team work and performance assessment. Interaction between project teams and business. How to place a new drug successfully into the market.

Key Topics

• Principles and regulations of drug marketing
• Good Promotional Practice: ethical and legal principles pertaining to marketing activities
• Health economics and health technology assessment (HTA)
• Patient organizations
• Life cycle management
• Strategic considerations for portfolio management

Learning Outcomes

At the end of this module the student should be able to outline the:

1. Principles and practice of the quality system of drug lifecycle activities
2. Ethical and legal principles of market introduction of a drug
3. Principles and practical application of health economics and health technology assessment (HTA) within the healthcare market place