Course Description
This course is an intense two-day interactive, hands-on program designed to build and expand essential presentation skills from both content and delivery perspectives. Participants will learn how to improve their personal communication skills, their ability to develop targeted, compelling and memorable presentations, and to handle difficult questions from stakeholders.
Participants should come ready to deliver a ten-minute presentation as well as a short story about a project in which they have been involved. Crucially, the story must include the type of obstacles that were faced, how they were overcome, the people or factors that helped or hindered along the way, together with the successes and failures and the outcome. Feedback from peers and the facilitators will help participants improve their ability to connect from both content and delivery perspectives.
Course Program
Day 1 – The process, establishing a baseline, stakeholders and messaging
- Introduction to developing powerful presentations
- Participants will deliver two presentations and receive direct feedback
- Stakeholder definition, prioritization and analysis
- Development of key messages
Day 2 – Storytelling, creating a narrative, and Q&A
- Storytelling techniques
- Structure and storyboard a presentation to address key stakeholders
- Media techniques to confidently handle question and answer sessions
- Delivery of final presentations by participants
Learning Outcomes
By the end of the course, participants will have a better understanding of how to:
- Present in a more compelling way to internal and external stakeholders with increased confidence and capability
- Use skills and techniques to:
- Translate complex concepts into scalable and tailored messages for stakeholders
- Develop engaging narratives using storytelling models that showcase and differentiate their science/project
- Speak effectively to groups of any size face-to-face and online
- Confidently handle question and answer sessions
Course Faculty
O’Patrick Wilson and Jennifer Sgueglia are the directors of O public relations GmbH (OPR) based in Switzerland.
O’Patrick was Head of Internal & External Communications for Syngenta (Basel). Companies in his past: Ciba Specialty Chemicals (New York), Hitachi (New York and Tokyo), Time Magazine and ABC News (Rome, Italy). He received his M.S. in Journalism at Columbia University, New York.
Jennifer has held various management positions: Gymboree Corporation in New York, where she had oversight of 10 stores and more than 100 store managers and associates. Other companies in her past: The Limited Organization (Metropolitan New York) and The Plaza Hotel (NYC). She has a degree in Business Management & Marketing from the State University of New York, Albany.
So, why OPR? Why us? Quite simply, we are very good. This is what clients have said about our training.
You get the idea. We started O public relations back in 2004.
Because as far as we were concerned, there were no high-quality communications agencies in Switzerland with a truly global mindset. At the start, all of our business was for Swiss clients. Today, post COVID, 70% of our business is for clients outside of Switzerland. Our approach has been to ruthlessly focus on those areas of communications we do very well.
As a result, all of our business has come from repeat customers and by word of mouth. Happily, almost 20 years later, we are still thriving.
These are a few of our clients: Roche, Swiss Re, Ferring, FMC, Syngenta, J&J, Amgen, Alentis, and many, many more. At last count, we have trained more than 5’000 professionals on every continent except Antarctica – from junior employees and bench scientists right up to Chairpersons and CEOs.
Testimonials
“Very challenging, really outside my comfort zone. But it was fun. I feel inspired and I want to get better … Thank you.”
“This gave us a completely new way of looking at and influencing our stakeholders. Thank you!”
“Two days was not enough for me. Please come back and do a refresher next year.”
“I loved it. I’m exhausted. But I loved it”
“Thank you so much! It’s been a week since our workshop and already I’m putting what I learned into practice!”
“Thank you for sharing your fabulous insights and materials. I've reviewed them in full and anticipate that I will return to them over and over. It's no wonder that we’ve returned to you time and again to help develop our communication skills. You are both extraordinary educators with personalities to match! I hope that I have the opportunity to learn from you in the future.”
“This course is so good that there is nothing to improve. Keep (it)… as is.”
Target Audience
If you want to improve your communication skills and advance your career, this course is for you. After this workshop, you will approach presenting quite differently. You’ll understand the importance of clear objectives, address the needs of stakeholders and get to the point. And you’ll keep your audience fully engaged!
Course Credits
The course including assessment provides 2 ECTS credits.
Course Date and Venue
30.01.–31.01.2024
University of Basel
Course Fee
Course fee including certificate, electronic course material, lunch and coffee break is CHF 1800.
A reduced fee applies to participants from academia and nonprofit organizations.
In case of cancellation, refund of fee will be given if cancellation is received in written format (ecpm@unibas.ch) before the deadline for registration, after this date no refund can be given.
Deadline for registration: 10.01.2023
Course Organizer
ECPM
European Center of Pharmaceutical Medicine
University of Basel
Klingelbergstrasse 61
CH-4056 Basel
Phone +41 61 207 19 50
E-mail ecpm@unibas.ch
